sheer potentiality

Many motorists view road signs as simply traffic control devices intended to maintain safety and provide information, but in reality, they contain many hidden double and triple meanings, serving to uphold and represent the predominant white-male heteronormative patriarchy. Examples?

This sign is a prototypical example of masculine sexual power. The wedge shape suggests a purpose of splitting or opening (perhaps with a hammer), as a border of red (symbolic of danger) threateningly surrounds a field of white (symbolic of innocent, virginal womanhood, this symbolism itself rife with racial subtext), with the simple, monosyllabic command to “yield” a mere emphasis of the command. Such sexually-charged displays of dominance demand the (male) driver play the part of the woman, yielding obediently to cross traffic just as a woman is expected to yield obediently to her husband/rapist.

Interestingly, there is a feminine counterpart to the yield sign:

Yellow, symbolic of caution but less directly associated with danger than red, draws the viewer’s eye to the iconic car (a known phallic symbol) treacherously traversing an extremely curved path. The sign’s denotation, “slippery when wet”, simply serves as an encouraging double entendre; while supposedly a caution sign, this sign invites the driver to play the part of the man, boldly traversing the slippery curves ahead, the yellow background symbolizing the accused cowardice he would surely be guilty of were he to not proceed. The overall effect is to portray the woman as a “dangerous” thrill ride presenting herself for male enjoyment: the prostitute.In these two signs alone we have two vastly contradictory portrayals of womanhood, both of which emphasize “traditional” gender roles and male dominance. The virgin bride of the “yield” sign is portrayed as innocent, her virtue in danger from, yet ultimately submitting to, the dominant male. The whore of the “slippery when wet” sign is beckoning and inviting, dangerous, infinitely more interesting but ultimately submissive as well.

The political subtext behind this sign is obvious.