Nerds to Auction Themselves to Women
PULLMAN, Wash. (AP) — Looking to recruit more women, and perhaps date some sorority girls, the largest computer club at Washington State University hopes to hold a “nerd auction.” The idea is to trade their computer skills to sorority girls in exchange for a makeover and, possibly, a date.
“You can buy a nerd and he’ll fix your computer, help you with stats homework, or if you’re really adventurous, take you to dinner!” Ben Ford, president of the Linux Users Group, said on its Web site recently.
Ford acknowledged that some of the group’s 213 registered members may not be ready for the auction block.
“The problem is that we’re all still nerds. Let’s face it, guys. If anyone’s going to bid on us, we’ll need some spicing up,” he wrote. “And who better to help with that than sorority girls who like nothing better than a makeover?”
This is the dumbest idea I’ve ever heard of. Of course, the entire reason for this was mentioned later on:
This all began as an effort to recruit more women into computer science progams…
Somehow, I doubt that perpetuating the stereotype that college-age women are too stupid to operate and maintain their computers without the assistance of male nerds will help this. (Even if it is true, it’s more of a self-fulfilling prophecy than any inherent problem with women, and perpetuating the stereotype only makes it worse.) And while it’s no secret that computer enthusiasts are generally male nerds with little ability to attract women, I don’t think advertising this generalization will attract women to computer science programs either.
A public relations class decided to help by studying the social dynamics of the Linux group, which focuses on the use of the computer operating system.
Fortunately, it wasn’t the PR class that came up with this dumb idea; it was Ben Ford, in the shower. I say “fortunately” because WSU’s communications department has a good reputation as far as communications departments go, and after this level of national embarrassment I want there to be something left over for WSU to be proud of.
The hidden symbolism of road signs
Friday, January 25th, 2008Many motorists view road signs as simply traffic control devices intended to maintain safety and provide information, but in reality, they contain many hidden double and triple meanings, serving to uphold and represent the predominant white-male heteronormative patriarchy. Examples?
This sign is a prototypical example of masculine sexual power. The wedge shape suggests a purpose of splitting or opening (perhaps with a hammer), as a border of red (symbolic of danger) threateningly surrounds a field of white (symbolic of innocent, virginal womanhood, this symbolism itself rife with racial subtext), with the simple, monosyllabic command to “yield” a mere emphasis of the command. Such sexually-charged displays of dominance demand the (male) driver play the part of the woman, yielding obediently to cross traffic just as a woman is expected to yield obediently to her husband/rapist.
Interestingly, there is a feminine counterpart to the yield sign:
Yellow, symbolic of caution but less directly associated with danger than red, draws the viewer’s eye to the iconic car (a known phallic symbol) treacherously traversing an extremely curved path. The sign’s denotation, “slippery when wet”, simply serves as an encouraging double entendre; while supposedly a caution sign, this sign invites the driver to play the part of the man, boldly traversing the slippery curves ahead, the yellow background symbolizing the accused cowardice he would surely be guilty of were he to not proceed. The overall effect is to portray the woman as a “dangerous” thrill ride presenting herself for male enjoyment: the prostitute.In these two signs alone we have two vastly contradictory portrayals of womanhood, both of which emphasize “traditional” gender roles and male dominance. The virgin bride of the “yield” sign is portrayed as innocent, her virtue in danger from, yet ultimately submitting to, the dominant male. The whore of the “slippery when wet” sign is beckoning and inviting, dangerous, infinitely more interesting but ultimately submissive as well.
The political subtext behind this sign is obvious.
Tags: feminism, parody, postmodernism, road signs, symbolism, women
Posted in Commentary, Humor | 4 Comments »